Episode 22: Marketing Camp and Recreation Programs with Travis Allison
Travis Allison gives us some marketing wisdom but he goes beyond that to discuss his true passion. And, this episode marks the introduction of The Lightning Round.
Travis is currently reading THREE books ( ok technically 5, but he lists 3 for us) Entrepreneurial You by Dory Clark, Review by Eugenio Recuenco, and Queer: A Graphic History by Meg-John Parker and Julia Scheele. Curt is reading Cinder by Marissa Meyer, and Patti is reading Made to Stick by Chip and Dan Heath.
We find out about Travis’s journey to becoming a camp consultant, how he managed to become a full-time camp director at 23 and why he’s been working for so many years to simplify marketing for camp and rec pros.
“I want more kids to have the opportunity to be noticed and appreciated by an adult in their life who’s not a parent or a teacher…”
Travis gives us some tips on how to market our programs in terms of story telling, website design, home parties, and Curt reminisces about bunnies.
Patti and Travis commiserate over needing to share ‘who their father is’ while living in a small town, and Travis shares some of his favourite tools:
MissingLettr uses your social media to drive all of your traffic back to your content multiple times so more people get a chance to see it.
Bonjoro an app that allows you to send short personalized video.
Travis also shares where he sees camp and rec marketing and the industry as a whole moving in the future and drops some serious wisdom about the business side of camping and rec, “Money moves the mission”.
Then Patti gushes about her favourite camp promo video – that just so happens to be one that Travis produced!!
What book do you recommend for other camp/ recreation professionals?
The Referral Engine by John Jantsch
What’s a word that has meaning for you professionally?
What’s one piece of advice you have for an emerging camp/ rec professional?
Read more & be weird
What’s your favourite quote?
“At the point that you say to yourselves ‘we can not be any weirder’ that’s when you’re starting to be remarkable, that’s when you’re starting to be worth talking about.” – Seth Godin
How to reach Travis
If you were on a dessert island and which food you would eat if you were trapped there for a year?
Thanks to Mike “Moose” Greenfield from the FB Pros group for the question
Curt – Moose Tracks ice cream
Travis – Chocolate fondu with fruit, cake, bread
Patti – Banana Split
What would your superhero power be, as well as your name, and your costume?
Thanks to Meg Fenlon
Patti – Encourage others to embrace their dorkiness (and solve their own problems), name would be SuperDork, and she’s already worn her costume at camp.
Travis – The elemental command of air, no special name (Superhero Travis works though), a grey ninja suit would be his costume.
Curt – Jumping (essentially teleporting), no name, no costume – basically this Janet Jackson music video! (Does anyone else think that Curt’s costume should be the same as Janet’s?)
How to reach us
Curt: Summer Camp Pro
Patti: The Camp Nerd